Alex De Palma

Alex De Palma is a new and upcoming professional photographer – he is also a very good friend of mine and when we set out to create a simple, clean and understated branding for him, the first priority was to allow his fantastic imagery to take centre stage.


We decided to use a subtle and freely available typeface in the form of Roboto. By combining a couple of different weights and utilising a palette of monochrome colours, we achieved a simple yet effective logo. This ensured that the identity was flexible enough to fit any application, regardless of size or platform usage.


There wasn't any getting around it, a photography based website was going to be image heavy. This had to be factored into the development stage of the website to ensure that the website would retain a decent load time but also display high-quality content to visitors.

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