Website overhaul + brand refinement
Client: Magma Digital
I was approached by the amazing team at Magma to completely overhaul their image, website and overall brand. What followed was one of the most enjoyable and productive projects I've ever had the pleasure of working on.
Services provided:
- Visual Identity
- Creative Direction
- Website Design
- Front-end Development
- Print Design
The provided brief was pleasantly concise in terms of restraint and formality which granted an almost blank slate to produce conceptual designs with. The only direction was that everybody wanted the final product to project the fun, creativity and overall message that Magma isn't a run-of-the-mill software development agency.
What followed was a process of designing unusual and obscure yet significant and meaningful collages that carried hidden meanings which we could use across the website, printed media, office wall art and corporate stationery going forward.
The colour palette was intentionally stripped back and refined using the existing brand as the foundation but the emphasising it throughout the updated corporate identity and digital products.
By using these as accent colours we conjured up a simple yet clever solution to combine collage photography and a selection of these colours to edit the imagery in a flexible, easy to use concept.
We also brought in a new set of typefaces to freshen everything up and give it a new lease of life.
